As the 2012 comes to a close, it is a good opportunity to reflect on what Value Reputation is all about. Reputation can be defined as the result of doing something different from the norm. In the New Zealand Business market, by doing something different from your competitors means your business will stand out from the crowd.
In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having them return with repeat orders, is a necessity for businesses to be sustained.
Everyone is aware of the power of the social media and the impact this is having on online reputation management. Every business needs to have an online presence and having a social networking strategy in place is essential. But there are pitfalls and you need to be aware of strategies that may not be wise or effective.
Customer loyalty can be difficult to put a price on as it often seems intangible. Small and large scale businesses are finding out that you can put a number on your Online Reputation. The last 5 years the financial crisis has changed the way the businesses operate and many businesses are spending as much money on reputation protection as they are on other PR.
With the explosion in popularity of social media sites – online brand reputation management is an absolute must. If you haven’t ever conducted an online brand reputation audit before, then take a moment to read this article and then give it a go.
Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:
Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.
Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.
Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands. Until 2010 Cadbury featured on the top of this list but after a public relations nightmare with a product change, they still have not recovered their brand reputation in New Zealand.